Our standards

These are the standards Anglr reviews every application against, and the checks every video goes through before it runs. We review every application by hand, and review is almost immediate. Every video passes QC and compliance review against ad platform rules and brand rules before it goes live.

What we look for in an application

We look for people who make full ads on their own: script, scenes, voice, edit and captions. A good application shows:

  • Finished ads, not tests or single clips
  • More than one format, or one format made very well
  • Clear product moments and a clear call to action
  • Results, if you have them

Why applications are not approved

  • Only clips or model tests, with no finished ad that has a hook, a product moment and a call to action
  • A product that changes shape, colour or label from one shot to the next
  • Faces, hands or on-screen text with visible generation errors
  • Claims in the script that a brand could not legally make
  • No way to see the ads without signing in

Who Anglr is not for

  • You only want a flat fee.
  • You're new to editing and not yet confident your ads will perform.
  • You want every shot spelled out for you.
  • You make one style and won't try others.

How every video is checked

Every video goes through QC and compliance review before it goes live:

  1. Ad platform rules. Every video is checked against ad platform rules.
  2. Brand rules. Every video is checked against the brand's rules.
  3. QC review. Every video goes through QC review.
  4. Delivered. Only videos that pass QC and compliance review run.

Who owns the ads

Creators own the ads they make. Brands get full usage rights to run them. Creators can work with other clients at the same time.

How review works

We review every application by hand. Review is almost immediate, and we reach out if you're accepted. Every brand partner is confirmed before any brief goes out.