How an agency works with Anglr
An agency works with Anglr in three steps. Anglr provides the winning scripts and the winning angles for each brand. Your agency writes the creative brief for your team. Your team makes the versions, and Anglr pays the agency on performance.
| Anglr provides | Your agency provides | Your team provides |
|---|---|---|
| Winning scripts and angles per brand | The creative brief for each version | The finished videos |
| QC and compliance review on every video | Direction, format choice and quality control inside your team | UGC, podcast, drama, animation and brand-film versions |
| Performance on every video your team made | Deadlines and volume planning | New hooks and versions on proven angles |
The point is volume on material that already converts. One winning script made in five formats is five videos that can earn, and a team can make more versions in a week than one person can.
Who this suits
This page is for AI agencies and studios that already run a team of editors and already make ads that perform. It suits agencies that:
- make full ads in-house: script, scenes, voice, edit and captions
- can make more than one format from the same script
- want to be paid on what the ads do, because they know their team's ads scale
It does not suit agencies that only want a flat monthly fee, or teams that are still learning to make ads.
How you pay your editors
Your agency runs its own team. How you pay your editors is up to you: flat rate or performance.
An agency can pay editors a flat rate per video, or pass performance pay down to the editors who made the versions that run, or mix the two. Anglr does not set this. Anglr pays the agency.
Brief to version: a sample workflow
- Anglr shares a winning script and its angle, plus the hooks to test.
- Your agency writes a brief per format: which scenes, which character, which hook, which length.
- Editors make the versions in their own tools and submit them to your agency's internal review.
- Your agency submits the finished videos to Anglr.
- Anglr runs QC and compliance review on every video. Approved videos go live.
- You see how every video your team made performs, and you brief more versions of what works.
One winning script, made in every ad format explains the method behind step 2 in detail.
QC inside your team before you submit
Anglr reviews every video, but the fastest teams catch problems before submission. A short internal checklist per video:
- The hook in the first two seconds matches the brief's angle.
- The product looks the same in every shot: label, colour, shape and size.
- Faces, hands and text in the frame have no generation errors.
- Lip sync matches the voice line by line.
- Captions are spelled correctly and stay inside the safe area of a vertical frame.
- No claim in the script goes beyond what the brief allows.
- The file is the length and aspect ratio the brief asked for.
Videos that fail this list take a revision cycle. Fewer revisions means more of your team's time goes into new versions.
What to send when you apply
Applying is free. In the form, tell us:
- your agency name and team size
- the formats your team makes
- finished ads your team made, as links
- results, if you have them (spend, click-through rate or return on ad spend)
- the tools your team uses
Every application is reviewed by hand and the group is kept small.
How agency pay compares with project fees
Many agencies price AI UGC work per video or per package. How much to charge for AI UGC ads collects published market rates with sources and explains flat-fee pricing against performance pay. How performance pay works explains Anglr's model in words.
If you are setting up an agency, how to start an AI UGC agency covers services, team setup, tools, QC and pricing models.
Planning volume across a team
Volume comes from splitting the work by format, not by script. One editor who makes podcasts well can turn the same script into a podcast clip for every brand in the week, while another handles animation. A simple weekly plan:
| Day | Work |
|---|---|
| Start of week | Read new scripts and angles; write briefs per format |
| Middle of week | Editors make first versions; internal QC |
| End of week | Submit; brief new hooks on the versions that run |
Formats your team can make
Any format counts if it converts. These pages describe each format and show public examples of AI ads from creators on X (they were not made on or for Anglr): podcast, street interview, drama, Pixar-style 3D, claymation and craft, brand film and all formats.
Editing on your own rather than running a team? See the page for AI video editors.
Who this is for
- Independent AI creators and editors. You make the ads yourself. You know your work performs, so you'd rather be paid on what it does than on a flat fee.
- AI agencies and studios. You run a team of editors. You write the brief, your team makes the versions, and you're paid on performance because you know your team's ads scale.
Not for you if
- You only want a flat fee.
- You're new to editing and not yet confident your ads will perform.
- You want every shot spelled out for you.
- You make one style and won't try others.
FAQ
Can I apply as an agency?
Yes. Tell us your team size and show ads your team made.
Who writes the creative brief?
Your agency does. Anglr provides the winning scripts and angles for each brand; you turn them into briefs for your team, and your team makes the versions.
What should an agency send when applying?
Your agency name, team size, the formats your team makes, finished ads your team made and results if you have them. Every application is reviewed by hand.
Does my agency pay for its own AI tools?
Your team uses its own AI tools and does its own creative strategy and editing. AI credits can be covered based on performance; agreed when you join.
Who owns the ads I make?
You do. Brands get full usage rights to run them.
Can I work with other clients or platforms at the same time?
Yes. Many of our most successful partners work with multiple clients.
Who checks the videos before they run?
Anglr reviews every video against ad platform rules and brand rules before it goes live. Only videos that pass QC and compliance review count.
How do I know the brands are real?
Every brand partner is confirmed before any brief goes out.
What happens after I apply, and how long does review take?
Review is almost immediate. We review every application by hand and reach out if you're accepted.
What standards do you vet against?
Every application is reviewed by hand against the standards we publish on the creators page: finished ads with a hook, a product moment and a call to action, consistent products from shot to shot, and no visible generation errors.
How does Anglr pay an AI UGC agency?
Anglr pays the agency on performance on every video your team makes that runs. There is an optional smart retainer for hitting volume. Anglr does not publish pay figures.
How do I pay my editors?
Your agency runs its own team. How you pay your editors is up to you: flat rate or performance.
How is performance measured?
From the brands' ad account data.
When and how do I get paid?
On each brand's payment terms, shown to you before you start, straight to your bank.