Free tools for AI ads

What the tools do

The calculators take the numbers from your ads report and return the metric with its formula shown underneath, so you can check the working. Each calculator keeps your inputs in the page address, so you can share a result as a link. Nothing you type is sent to a server: the maths runs on your device.

The creative tools help with the work around an ad: writing a brief that an AI creator can work from, checking that captions and buttons sit outside each platform's interface, and working out what an AI video will cost in credits before you start generating.

Who they are for

The video metric tools, such as the hook rate calculator, are for anyone judging whether the first seconds of a video ad hold attention: creators, editors and media buyers. The profit calculators, such as break-even ROAS and contribution margin, are for brands deciding how much they can pay for a sale.

Where the numbers come from

Every formula is written out on its page, with the source for any definition that varies between platforms or practitioners. Tools that show platform specs or prices read them from data files that record the official source and the date each value was checked. If a platform does not publish a value, the tool says so instead of guessing.

How Anglr fits

Anglr pays AI creators, editors and agencies on performance to make every version of winning ads, and brands request access to get those versions daily. See how it works for creators or for brands.