What are Spark Ads?

What are Spark Ads? Spark Ads are TikTok's native ad format that lets advertisers run organic TikTok posts as ads, either from their own account or from a creator's account with the creator's authorization. Views, likes, comments, shares and follows earned while the post is promoted are credited to the original organic post.

How does a creator authorize a Spark Ad?

The creator opens the video, taps the three dots, opens Ad settings and generates a code for the post, then shares it with the advertiser (TikTok). TikTok's About Spark Ads page sets the limits. The Spark Ads vs partnership ads guide compares it with Meta's version; see also partnership ads.

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Checked: 12 Oct 2026