What is UGC?

UGC meaning: UGC stands for user-generated content: videos, photos, reviews and posts made by people rather than by the brand. In advertising it also means paid videos that hired creators make to look like a customer's own post, usually filmed on a phone and spoken straight to camera.

What is a UGC ad?

A UGC ad is a low-production ad that appears to come from an ordinary person rather than the brand, often with someone talking to camera (Motion). The full guide, what is UGC, covers both meanings, how UGC ads are made and who makes them. For the AI-made version, see AI UGC.

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Checked: 12 Oct 2026