On this page
- What should a UGC contract include?
- UGC contract template
- What usage rights and ownership options can a UGC contract use?
- What is whitelisting, and how should a contract cover it?
- How should exclusivity work in a UGC contract?
- UGC rate card template
- UGC brief template
- What extra clauses does an AI UGC contract need?
- How do you use these templates together?
- Where does Anglr fit?
What should a UGC contract include?
A UGC contract should cover what you deliver, when you are paid, who owns the videos and exactly how the brand may use them. Usage rights and exclusivity carry the most money, so they need the most detail.
This is general information, not legal advice. Laws differ by country and state; have a lawyer review any contract before you sign or send it.
| Clause | What it settles |
|---|---|
| Parties | Who the agreement is between, with legal names |
| Deliverables | Number of videos, lengths, aspect ratios, hook variants, raw files |
| Deadlines | Script approval, first delivery, revision turnaround |
| Revisions | Rounds included, what counts as a revision, price of extra rounds |
| Fee and payment | Amount, deposit, due dates, late payment, who pays tool costs |
| Ownership | Whether you keep ownership and license the videos, or transfer them |
| Usage rights | Channels, organic or paid, duration, territory |
| Whitelisting | Whether the brand can run ads from your account, and for how long |
| Exclusivity | Which competitors you cannot work with, and for how long |
| Approvals and claims | Who approves scripts and which claims the brand supplies |
| Disclosure | Ad and AI labels, and who applies them |
| Termination | How either side ends the deal, and what is paid if they do |
UGC contract template
Copy the template below and replace every bracketed field. Delete clauses that do not apply rather than leaving them blank.
UGC CONTENT AGREEMENT
This agreement is between [creator legal name] ("Creator")
and [brand legal name] ("Brand"), dated [date].
1. DELIVERABLES
Creator will deliver:
- [number] videos, [length] seconds each
- Aspect ratios: [ratios]
- Hook variants per video: [number]
- Captions: [burned in / separate file / none]
- Raw files or project files: [included / not included / add-on]
Format of each video: [selfie UGC / unboxing / demo / podcast /
voiceover / other]
2. TIMELINE
- Brief received by: [date]
- Script or concept sent for approval by: [date]
- First delivery by: [date]
- Revisions returned within [number] working days of feedback
3. REVISIONS
- [number] rounds of revisions are included.
- A revision is a change within the approved script or concept.
A new script, new concept or new format is new work.
- Extra rounds are charged at [rate].
4. FEE AND PAYMENT
- Total fee: [amount and currency]
- Deposit: [amount], due before work starts
- Balance: [amount], due [number] days after [delivery / approval]
- Late payment: [terms]
- Product cost: [Brand ships product / Creator buys and is
reimbursed / not applicable]
- AI tool credits and software: [included in fee / billed at cost]
5. OWNERSHIP
Choose one:
[A] Creator keeps ownership of the videos and grants Brand the
license in clause 6.
[B] On full payment, Creator transfers ownership of the final
videos to Brand. Creator may [may not] show them in a
portfolio.
6. USAGE RIGHTS (LICENSE)
- Channels: [Brand's own social accounts / website / email /
paid ads on [platforms]]
- Organic use: [yes / no]
- Paid ad use: [yes / no]
- Duration: from [start date] to [end date]
- Territory: [countries / worldwide]
- Edits allowed: [Brand may cut, caption and resize / Brand may
not change the message or claims]
- After the end date: Brand stops [paid ads / all new use].
Existing organic posts may [stay up / must be removed].
- Extension: further use is priced at [rate] per [period].
7. WHITELISTING (CREATOR ACCOUNT ADS)
- Whitelisting included: [yes / no]
- Platforms: [platforms]
- Access method: [authorization code / partnership permission /
other], with a duration of [period]
- Brand may not post, reply or message from Creator's account.
- Creator may withdraw access after [date] or if payment is late.
- Fee: [rate] per [period], or [included]
8. EXCLUSIVITY
- Exclusive: [yes / no]
- Category: [product category, e.g. named competitor list]
- Period: from [date] to [date]
- Fee for exclusivity: [rate]
- Creator may still work with brands outside this category.
9. CONTENT, CLAIMS AND APPROVALS
- Brand supplies product facts and approved claims in writing.
- Creator will not make claims that Brand has not approved.
- Brand approves the script before production and the final
video before use.
10. DISCLOSURE
- Paid content will be disclosed as an ad or partnership on
the platform where it runs.
- AI-made content: [made with AI tools: yes / no]. Platform AI
labels applied by [Brand / Creator].
11. LIKENESS AND PERSONAL DATA
- Creator's name, face and voice may be used only in the
approved videos, within the usage rights above.
12. TERMINATION
- Either party may end this agreement with [number] days'
written notice.
- If Brand ends it after work starts, Brand pays for work
delivered and [percentage of / amount for] work in progress.
- Licenses for paid-for videos continue unless agreed otherwise.
13. GOVERNING LAW
- This agreement is governed by the laws of [country / state].
Signed:
Creator: [name], [date]
Brand: [name, title], [date]
What usage rights and ownership options can a UGC contract use?
There are two common ownership models: you keep ownership and license the videos to the brand, or you transfer ownership to the brand. Most UGC deals use a license, because it lets you price each extra use.
| Option | What the brand gets | What to state in the contract |
|---|---|---|
| License, organic only | Posts on the brand's own channels | Channels, duration, whether posts come down at the end |
| License, organic and paid | Organic posts plus paid ads | Ad platforms, duration, territory, edits allowed |
| License with whitelisting | Ads run from your account as well | Platforms, access method, duration, what the brand may not do on your account |
| Full usage rights to run the ads | The brand can run the ads in its own advertising | Scope of "full", any end date, and who owns the files |
| Transfer of ownership (buyout) | The brand owns the final videos outright | Price, whether you keep portfolio rights, raw file handover |
Anglr's model is a fixed example of these choices: creators own the ads they make, and brands get full usage rights to run them. Exact terms are agreed in writing before work starts.
UGC usage rights explains each term in more depth.
What is whitelisting, and how should a contract cover it?
Whitelisting means a brand runs paid ads from the creator's own social account instead of its own. The ad shows your name and handle, so the contract needs limits on what the brand may do with your account.
Platforms have their own names and tools for this. TikTok's version is Spark Ads, which it describes as "a native ad format that allows you to leverage organic TikTok posts and their features in your advertising"; advertisers can use other creators' posts with their authorization, and the authorization code has a duration that can be set (TikTok Ads – About Spark Ads, checked 12 Oct 2026).
In the contract, state:
- Which platforms and which posts the brand may use
- How access is given, and when it ends
- That the brand may not post, reply or message from your account
- That you may withdraw access if payment is late
- The fee, priced separately from the video
How should exclusivity work in a UGC contract?
Exclusivity stops you from working with the brand's competitors for a set period. It costs you work, so it should be narrow, short and paid.
Write three limits into the clause:
- Category. Name the product category or list the competitors. "Any beauty brand" is too broad for most deals.
- Period. A start and an end date.
- Fee. A separate line, so the brand sees what exclusivity costs.
Without an exclusivity clause, you are free to work for other brands. Many creators work with several clients and platforms at the same time.
UGC rate card template
A rate card lists your services and prices on one page, so brands can choose before the call. Copy the template and fill in your own prices; every rate field is left blank on purpose.
[YOUR NAME] – UGC RATE CARD – [month and year]
What I make: [one line, e.g. "UGC and AI UGC ads for [niche]"]
Portfolio: [link] Contact: [email]
VIDEOS
- Single video, [length]s, 1 aspect ratio [rate]
- Single video with [number] hook variants [rate]
- Package of [number] videos [rate]
- Monthly retainer, [number] videos per month [rate]
ADD-ONS
- Extra hook variant [rate]
- Extra aspect ratio [rate]
- Extra revision round [rate]
- Raw files or project files [rate]
- Rush delivery within [number] hours [rate]
- Photos ([number] images) [rate]
USAGE RIGHTS
- Organic use on brand channels, [period] [rate or included]
- Paid ads, [period] [rate]
- Whitelisting, [period] [rate]
- Usage extension, per [period] [rate]
- Exclusivity, [category], [period] [rate]
TERMS
- Included revisions: [number]
- Turnaround: [number] days from approved brief
- Payment: [deposit and balance terms]
- AI tool costs: [included / billed at cost]
Your rate card is the second half of a media kit. The UGC media kit builder puts it on one page with your portfolio link. For published market rates with sources, see how much to charge for AI UGC ads and UGC creator salary.
UGC brief template
A UGC brief tells the creator what to make and what to avoid. Send it, or ask for it, before you agree the contract, because the deliverables and usage rights depend on it.
UGC BRIEF – [brand] – [product] – [date]
PRODUCT
- Product and link: [name, link]
- Price and offer: [price / offer, if any]
AUDIENCE
- Who it is for: [age range, situation, problem]
ANGLE
- Main reason to buy: [one sentence]
- Hooks to test: [hook 1] / [hook 2] / [hook 3]
- Key messages: [up to three]
CLAIMS
- Approved claims, word for word: [list]
- Claims and words to avoid: [list]
FORMAT
- Format: [selfie UGC / unboxing / demo / podcast / drama /
animation / brand film]
- Length: [seconds] Aspect ratios: [ratios]
- Captions: [yes / no] Music: [yes / no / brand supplies]
- Call to action: [exact wording]
REFERENCES
- Ads to study: [links]
- Brand guidelines: [link]
DELIVERY
- Script due: [date] First cut due: [date]
- File names and delivery folder: [link]
USAGE
- Where it will run: [organic / paid / whitelisting], [period]
The creative brief builder fills in the same fields in a form and gives you a shareable brief.
What extra clauses does an AI UGC contract need?
An AI UGC contract needs clauses a filmed contract does not: AI disclosure, likeness and tool terms. Add them to clauses 10 and 11 of the contract template.
- AI disclosure. State that the videos are made with AI tools and who applies platform AI labels. AI ad labels on Meta and TikTok covers the platform rules.
- Likeness. State that no character is a likeness of a real person, and that no AI character is presented as a real doctor, expert or customer.
- Tool terms. Check that the AI tools you use allow commercial use on your plan, and say so in writing if the brand asks.
- AI credits. State whether tool and credit costs are inside your fee or billed on top.
- Ownership. If you keep ownership and license the ads, say so as plainly as you would for filmed work.
How do you use these templates together?
Use them in order: rate card first, brief second, contract last. Each one feeds the next.
- Send your rate card with your portfolio when you pitch.
- Agree the brief: product, angle, format and usage.
- Fill in the contract from the brief and the rate card, then both sign before work starts.
If you are building the portfolio that goes with your rate card, how to build a UGC portfolio covers it.
Where does Anglr fit?
Anglr pays AI creators, editors and agencies whose ads already perform, on performance, with an optional smart retainer for hitting volume. Creators own the ads they make, brands get full usage rights to run them, and exact terms are agreed in writing before work starts.
Anglr is not for beginners. Read how Anglr works for creators, or see all the UGC creator guides.
Who this is for
- Independent AI creators and editors. You make the ads yourself. You know your work performs, so you'd rather be paid on what it does than on a flat fee.
- AI agencies and studios. You run a team of editors. You write the brief, your team makes the versions, and you're paid on performance because you know your team's ads scale.
Not for you if
- You only want a flat fee.
- You're new to editing and not yet confident your ads will perform.
- You want every shot spelled out for you.
- You make one style and won't try others.
FAQ
What should a UGC contract include?
The parties, deliverables, deadlines, revisions, fee and payment terms, ownership, usage rights (channels, paid or organic, duration, territory), whitelisting, exclusivity, approvals, disclosure and how either side can end the agreement. The template on this page has a clause for each.
Do UGC creators need a contract?
Yes, for any paid work. Without one, there is no written record of what the brand may do with the videos, when you are paid, or how many revisions are included.
What is a UGC rate card?
A one-page list of your services and prices: base video rates, packages, add-ons such as hook variants and raw files, and usage rights. The rate card template on this page leaves every price blank for you to fill in.
What goes in a UGC brief?
The product, audience, angle, hooks to test, key messages, approved claims, format, length, aspect ratios, deadlines and what to avoid. The brief template on this page lists each field.
How long should UGC usage rights last?
There is no standard length; it is agreed per deal. Write the start date, the end date and what happens after it ends, for example that paid ads must stop.
Is this UGC contract template legally binding?
A signed agreement can be, but this template is general information, not legal advice. Have a lawyer in your country review it before you rely on it.
Sources
Checked: 12 Oct 2026